5 Ways to Make Your Listings Stand Out From the Crowd 

The housing market has improved, but the competition for listings is still fierce. That means that agents need to be savvy and creative in order to make their listings stand out from the crowd. Here are five ways to do just that:

1) Put your listing on social media as soon as you put it online.

Put your listing on social media as soon as you put it online. Make sure that you include all of the important information about your listing while including links to other pages on your website so that viewers can get a full picture of what they're getting into.

Post a link to the listing on Facebook or Twitter, or share the listing via email with friends and family who are interested in living in that neighborhood.

Share photos of the property through Instagram, Pinterest, or other sites.

Partner with a local business for a joint sale. Offer buyers or tenants deals that they can't pass up, and turn your listing into an advertisement for their product or service. That could mean offering $1,000 in savings if they rent out the property through you

Create an account for your client and post their listings there too, if that's something they're comfortable with.

Get creative when using photos, and make sure you get a lot of the details right.

Your clients want to know what they're getting into, but that doesn't mean you need to give them an aerial view of the property and labels for each feature.

Think outside the box, and try to be as descriptive as possible. Provide an example of what the floors, walls, and other features of the listed home look like.

2) Include a video tour of the property with panoramic views so potential buyers can get a sense of what it’s like inside and out without ever leaving home.

People are busy. They don't want to spend time reading about a property if they can get a sense of what it's like by looking at panoramic views in photos and video tours instead.

Videos also create more interaction on your page, as potential buyers can comment on the video or let you know what they think. Many people would feel uncomfortable taking the tour themselves, so they'll appreciate being able to comment on details that are important to them.

The views need to be professional and clear. Ask your client if there's an interior designer or photographer who you can work with in order to ensure that all of the features and amenities are represented well in the video.

Be sure to include a call-to-action at the end of the video, and make potential buyers aware that they can contact you for more information.

3) Add an interactive 3D model of the property so people can explore each room before they buy it.

Today's consumers are more visual than ever. If they don't have a good sense of what they're getting into before moving in, then it would be easy to get discouraged and not stay in the property for long. Include an interactive 3D model so people can explore their potential homes from every angle before they make a purchase.

For extra convenience, let buyers view the model on their phones or tablets.

Treat the photos and the 3D model as separate entities. The former should focus on real-life details, while the latter should highlight a property's best features.

4) Offer drone footage, which takes viewers up high for a bird’s-eye view of all aspects of the property.

People who purchase houses today are looking for features that will follow them around and make their lives easier. Drone footage gives viewers the chance to see everything from high up, without having to leave the house.

Drones capture images in 3D, so potential buyers can get a good sense of what their new home looks like from the outside and what features have been added on.

Create a short video about the neighborhood, or add a link to an already-existing one.

People spend over 90% of their time inside of buildings, so they want to make sure that there will be something enjoyable for them to do outside as well. Include a video tour of the neighborhood that you're marketing so potential buyers can get a sense of what they'll find if they stay there.

5) Make sure the listing gets linked to your personal website and social media profiles so it boosts your online exposure.

Create links to your profiles on Facebook, Twitter, Instagram, Google+, Tumblr, and Pinterest. Make sure people can find more information about you and additional photos of listings that you'll be posting in the future.

You have at least a few valuable minutes after getting any listing posted to make potential buyers aware of the property. Use those minutes wisely.

The real estate industry is constantly changing and evolving. There are a lot of new trends that you need to keep up with in order to be successful as an agent. One way you can do this is by taking advantage of the latest marketing strategies, like using interactive 3D models or drone footage to showcase properties from every angle possible, including inside and out. You also could use video tours so potential buyers don't have to read about your listings but instead get a sense for them through panoramic views and professional-quality videos. It's important not only to consider what will stand out most on social media platforms but also which features would appeal specifically to the demographic living in the area where you're trying to sell the property. If all these things sound daunting, then you might want to consider hiring a real estate marketing firm to handle the work for you. They take care of all that searching online and come up with marketing strategies that'll keep the phone ringing off the hook.

If your properties don't have any of these features, then it could be hurting your chances of selling them. Make changes to your listings and get in on the latest marketing trends and you'll be able to reach as many people as possible, ensuring a quicker sale.

To get help from a professional digital marketer reach out to The Bearded Marketing Pro